Santa Rita Tobacco, a budding cigar company, came to ECG with a logo that needed a little help. Since it will be used on everything from their packaging to apparel, they wanted everything to be perfect before their official launch — and they didn’t feel like they were quite there yet. We took their existing mark and ramped up the cool factor a notch, tweaking it with a bit of old-world flair while keeping the sleek, classy feel they were after. Improvement? Mission accomplished.
